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eKomi acquires 100% of the Dutch market leader


The Berlin based feedback management provider eKomi acquires 100% of the assets of and Kiyoh from Youvia. By adding these two brands eKomi creates the largest provider of transaction-based reviews in Germany and the Netherlands. The Dutch market leader serves more than 9,000 customers with over 7 million reviews online and brings the group to a total of more than 30,000 customers. The management team of Klantenvertellen/Kiyoh is committed to accelerate growth in the Benelux region and is enthusiastic about the strategic value-add through the eKomi group.

“I am very excited to work with Olaf and the experienced management of Klantenvertellen. The cultural fit with eKomi is great and our investment will help them to unleash additional growth potential and expand in the Benelux region. It also marks the next milestone in the buy-and-build strategy we launched together with Pride Capital last year”, said Michael Ambros, CEO and Founder of eKomi.
eKomi’s vision, according to CEO Michael Ambros, is a hybrid strategy of organic growth and buy-and-build through acquisitions in its core markets in Europe. To strengthen its leading market position, eKomi is planning to acquire similar targets in France, Spain, Netherlands and Italy in 2021.

Lars van ’t Hoenderdaal, managing partner Pride Capital Partners: “This transaction is another step in a dedicated buy-and-build strategy eKomi, Pride Capital and HVB Tech embarked together. The main goal of the buy-and-build strategy is further improving eKomi’s outstanding market position by expanding the geographic reach and improving the product offering to customers. With the acquisition of Klantenvertellen, eKomi becomes the market leader in the Netherlands and further strengthens its strong position in Europe.”

Neither party commented on the purchase price. Over 200 employees now work at the Berlin headquarters of Europe’s largest independent provider of transaction-based customer opinions and product ratings. This number will be further increased with the takeover of several dozen Dutch employees.

eKomi’s platform and seal are a strong value add to the customer’s brand

eKomi, The Feedback Company, is Europe’s first and largest independent provider of transaction-based customer reviews and product ratings. As a global Google partner with over 200 employees and headquarters in Berlin, eKomi has collected and published more than 100 million reviews for customers.
Thousands of businesses use eKomi’s social commerce technology to gain more trust with their customers. eKomi’s unique technology enables online businesses to generate seller reviews, customer opinions, product ratings as well as social recommendations and general feedback. Thus, a positive, viral effect can be generated on various social media platforms and websites, which is significantly beneficial for businesses.

Pride Capital Partners supported eKomi with every step of the acquisition process

Pride Capital Partners is a specialized private debt firm that finances profitable and growing companies in the software and ICT segment. Typical scenarios include growth, acquisition and buy-out transactions. The focus is on the Benelux and D-A-CH regions. Pride Capital has offices in Amsterdam and Cologne.

Pride Capital Partners is financed by its own shareholders, wealthy private individuals, family offices, (former) entrepreneurs and institutional investors. The portfolio consists of amongst others The Valley, Spotzer, Bright River, Bluefield, Arcus IT and the German companies KAIROS, Link11 and eKomi.

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