We empower Software & IT companies in realizing their ambitions. By providing a flexible capital solution, we partner with entrepreneurs and enable them to optimally realize their desired growth, acquisition or management buy-out transaction.

Empowering entrepreneurs to realize value creation

With over 20 years of experience in the Software & IT industry, a strong and international investment team and a vast network of entrepreneurs, Pride Capital Partners aims to guide Software & IT companies through their next phase. Our philosophy pivots around empowering the entrepreneur, rather than replacing. With our flexible capital solution, we combine private debt and private equity instruments. This allows us to tailor the capital structure to the future plans of the company. We partner with you. You hold the reins - we help you in choosing the reins and holding them tight.

We're a financial partner, not just a capital partner

Next to providing capital, we are a financial partner to our portfolio companies in various aspects. Having worked with many different management teams and businesses, Pride can assist in professionalizing financial management of the company. In growth and buy-and-build trajectories, Pride can support in cashflow planning, deal origination, structuring and deal execution.

Strategic sparring partner - grow beyond borders

With long experience in the industry, Pride makes the right strategic partner for software companies. Are you transitioning to a SaaS business? Are you planning to grow into new verticals? Looking to enter into new markets? Contact us if you're interested in exchanging thoughts with us or hear about the experiences of our portfolio companies.

Transaction types


Expansion into new markets and verticals


Acquisition of strategic target companies to fuel growth

Management buy-out

Succession of the company - preparing for the next phase

Our added value

We work hard on our semi-strategic approach and partnership with our portfolio companies, and we actively provide added value through expertise, network and capital.


With over 25 years of experience in the software and ICT market, we have all the knowledge and expertise, both in-house and within our network, to help you realize your ambitions

  • Our focus on software and ICT gives us an in-depth knowledge of market trends and business models
  • We act as sparring partner and advisor on financial and strategic aspects of your business planning
  • We will help you improve and optimize reporting and internal processes


We provide active access to our network and (where possible) we provide leads for your business, by tracking a continuously growing database of over 5,000 companies in the Benelux, DACH and Nordics regions. We host various networking events throughout the year. Check our event page for an overview of all our event. A selection of our events:

  • Pride Inside Day (NL and DE)
  • Portfolio Event
  • Market insight event


By providing capital solutions we empower entrepreneurs to achieve their ambitions. Whether you have capital needs for realizing growth, acquisitions or management buy-outs, our goal is to support you with the necessary means to make it happen.

  • We enable growth opportunities in existing markets or through international expansion
  • The ability to facilitate MBOs, including attracting senior debt facilities at attractive conditions
  • We support buy and build strategies, including active search for add-on candidates

How an agency overtook Europe with € 40 mil.

Emile Schouwstra, Naam functie bij Wagawin
Read the story

Our portfolio

Want to know what we can do for you?

We would love to get in contact to learn more about each other. Let’s talk about your ambitions and what we can do to turn them into reality.

Reach out to us

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