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eKomi acquires 100% of the leading email signature software company Crossware


The leading European review company eKomi based in Berlin, Germany, acquires 100% of Crossware. Based in Auckland, New Zealand, Crossware is the premier software provider for email signature management with more than a million users in the US, EMEA and APAC. The Crossware software solution can service a broad range of customers from small SMEs to large enterprise clients. Crossware will join forces with eKomi to grow the eKomi Group further and add another vertical in the field of customer interaction. This marks the next milestone in eKomi’s strategy towards its goal of becoming the first holistic B2B customer experience group.

With the closing of the acquisition of Crossware we are embarking on an exciting and new journey to make eKomi the leading European customer experience group. The Crossware software is used by millions of users globally and will provide immediate growth to our group as well as extending the customer experience for our clients. Crossware is only the first step of a string of acquisitions that will extend our group and accelerate our ambitious growth strategy”, said Michael Ambros, CEO and founder of eKomi.

eKomi will keep following its hybrid strategy of organic growth and buy-and-build through acquisitions in its core market in Europe and globally. Crossware already is the second strategic acquisition of eKomi in 2021 and boldly underlines this strategy.

Lars van ’t Hoenderdaal, managing partner Pride Capital Partners: “The acquisition of Crossware is another highlight in the buy-and-build strategy eKomi started almost two years ago, when Pride Capital joined the setting. eKomi has since improved its already outstanding market position by expanding the geographic reach and product offering. With the acquisition of Crossware, eKomi becomes a major player in the email signature software market and can offer additional features for customer interaction to both eKomi and Crossware customers globally.

eKomi’s platform and seal are a strong value add to the customer’s brand

eKomi, The Feedback Company, is a leading independent Software-as-a-Service (SaaS) provider of customer, product, brand and employee feedback, reviews, and experience management solutions. eKomi is one of Europe’s largest independent providers of transaction-based customer reviews and product ratings. As a global Google partner with over 250 employees and headquarters in Berlin, eKomi has collected and published more than 100 million reviews for customers.

Thousands of businesses use eKomi’s social commerce technology to gain more trust with their customers. eKomi’s unique technology enables online businesses to generate seller reviews, customer opinions, product ratings as well as social recommendations and general feedback. Thus, a positive, viral effect can be generated on various social media platforms and websites, which is significantly beneficial for businesses.

Pride Capital Partners supported eKomi with every step of the acquisition process

Pride Capital Partners is a specialized private debt company supporting profitable and growing businesses in the Software and IT industry. Typical scenarios are growth, acquisitions and management buy-out (MBO) transactions. The geographical focus is on Benelux and DACH-region companies. Pride Capital Partners has offices in Amsterdam and Cologne.

The funding of Pride Capital Partners is provided by its own shareholders, institutional investors, wealthy individuals, family offices and (ex-)entrepreneurs. The portfolio includes amongst others Arcus IT, Spotzer, BTC, Bright River, Bluefield, Fairbanks, Netaxis and DACH companies MoveXM, eKomi, Link11 and Kendox.

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