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Pride Capital intensifies its engagement with moveXM (formerly TTR Group) by acquiring a minority stake in the company


Within a year after providing a growth facility in August 2021, Pride Capital reached agreement to acquire a substantial minority shareholding from Yousef von Seherr-Thoß, the founder of the company, and thereby increasing its commitment in the company. moveXM is active in the field of Customer Experience Management(CXM). Pride Capital actively supports moveXM on its shift from a service provider to a recurring SaaS and Solution provider with their scalable software suite that enables companies to measure, analyze and improve Customer Experience along the entire customer journey.

moveXM is headquartered in Frankfurt and employs 65 FTE. The innovative moveXM team developed one of the leading CXM suites initially for international enterprise customers. Next to international enterprise customers moveXM also serves midmarket clients and was able to win an impressive tender process for a large global enterprise against the largest (mostly US based) players in the CXM market. The goal is to become a leading All-in-One-CXM Platform, for managing the Customer Experience across all channels and touchpoints.

Holger von Seherr-Thoß, CEO of moveXM:
“With the help of moveXM, companies don’t just survive the new era of business within the context of post-pandemic, socio-economic and technological transformation – they thrive. Pride Capital has been supporting us over the past year in the realization of our business transformation and path to growth. We are very happy to rely on them as a powerful partner even more now.”

Lars van ’t Hoenderdaal, Managing Partner Pride Capital Partners:

“This is the next logical step in a close partnership. Over the past year we had the chance to see how management and the whole team of moveXM was working towards the goal of transforming from a service provider to a real SaaS business. We are happy to support moveXM further in this endeavor.”

About Pride Capital Partners

Pride Capital Partners supports and invests in profitable and growing businesses in the Software and IT industry. By combining private debt and equity, Pride Capital Partners enables software and IT entrepreneurs in realizing their growth ambitions. Typical scenarios include growth, acquisitions and management buy-out (MBO) transactions. The focus is on Benelux, DACH-region and Nordic companies. Pride Capital Partners has offices in Amsterdam, Cologne and Frankfurt.

The funding of Pride Capital Partners is provided by its own shareholders, institutional investors, wealthy individuals, family offices and (former) entrepreneurs. The portfolio includes Blue Field Agency, The Valley, Spotzer Digital, Fivespark, Fairbanks, Netaxis, Archipel Academy en and ScanmarQED, and DACH-companies Wagawin, GBC Gruppe, Architrave, Kendox, moveXM, eKomi and Link11.

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