Pride Capital Partners has realized the exit of portfolio company The Valley

Pride Capital Partners joined The Valley in 2015. Together with the support of Pride Capital Partners, The Valley focused on their autonomous growth strategy, further expanding the roll-out of the in-house developed data platform Nominow. The partnership of Pride and The Valley extended in 2016, when Pride provided capital to structure a management buy-out, after which the management obtained 100% of the company. In the past years, The Valley has strengthened their profile with starting a joint venture under the label of Penfield Digital. Penfield Digital is a Salesforce Marketing Cloud partner and will be part of the exit to Assist Digital. As a result of strong growth in the previous years, the Valley entered onto their next phase with this successful exit to Assist Digital.

The Valley in a nutshell

Founding year
> 50
Number of FTE

The Valley is a leading marketing and communications agency with a digital heart

The Valley is a leading marketing and communications agency with a digital heart. The agency has a leading market position for years and provides valuable propositions based on brand strategy, data and user experience. The Valley serves its customers with development of apps, corporate sites, portals, (advertising) campaigns, activations, events, content, e-commerce platforms, interiors, branding, loyalty programs and e-mail marketing. The Valley focused its strategy on the rollout of the in-house developed data platform Nominow, offered to customers in a recurring business model.

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