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Pride Capital Partners and AtlasInvest Holding support the growth strategy of Spotzer Digital


Pride Capital Partners and Belgian investor AtlasInvest Holding have provided funding to Amsterdam based digital marketing solutions company Spotzer to support its growth strategy. In the transaction, Pride Capital Partners and AtlasInvest Holding together acquired a majority shareholding in the company.

Spotzer is headquartered in Amsterdam with a team of around 125 employees. It provides fully integrated, white label solutions for enterprise businesses, like Wix, Telstra (AUS), IONOS (DE), Orange (FR), FCR Media (BE) and ItaliaOnline (IT) with large databases of SMB customers who want a digital marketing solution to help their business grow.

Spotzer is a global leader in providing technology and marketing services through its websites, Spotzer Ads, SEM platform and power content. With these solutions, tens of thousands of small businesses around the world have all they need to increase their online presence and expand their business with new lead generation.

Peter Urmson (CEO Spotzer): “We have evolved from being a fulfilment house of basic websites to a full Digital Marketing Solutions business that is scaling. With the ongoing support of Pride Capital and AtlasInvest we continue to grow our business.

Lars van ‘t Hoenderdaal (Managing Partner Pride Capital Partners): “Spotzer has been in our portfolio since September 2017 so we know the company and management for quite some time now. We are supporting Spotzer Digital to bring them to the next phase of scalable growth.

About Pride Capital Partners

Pride Capital Partners is a specialized private debt firm that finances profitable and growing companies in the software and ICT segment. Typical scenarios include growth, acquisition and management buy-out(MBO) transactions. The focus is on the Benelux and D-A-CH regions. Pride Capital has offices in Amsterdam and Cologne.

Pride Capital Partners is financed by its own shareholders, family offices, (former) entrepreneurs and institutional investors. The portfolio consists of amongst others The Valley, Fairbanks, Bright River, Bluefield and the German companies eKomi and Link11. Former portfolio companies are for example Talkwalker, COYO, Onguard and KAIROS.

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